Posted on August 29, 2012
From Oct 11 2010
When he first moved to New York City in 1972, the Montreal born Monte Mathews went to a dinner party where the host advised: If you want to impress, “buy an expensive watch and serve a cheap ham.”
But Mathews, a retired Madison Avenue creative director, who handled campaigns for Sara Lee, Jimmy Dean, and most recently Newman’s Own, knew that “nothing could be worse on God’s earth than cheap ham.” So for a second career, he dove into books like Pig Perfect and A Field Guide to Pigs. He printed up “Be a Hambassador” T-shirts and cocktail napkins. He created a Ham-a-daire for storing masses of meat in his cellar. He started a blog, www.chewingthefat.us.com . And, with the help of Patrick Martins at Heritage Foods USA, he found the Purdys, a family that cuts, smokes and cures ham in Seneca County, New York. The ham comes from neighboring Amish families who raise heritage breed hogs (Duroc-Landrace crosses to be exact) without hormones or antibiotics and mostly on pastures planted to alfalfa, clover and rye. Monte’s Ham was born...continue.